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There may be signs of life in the economy, but the overall pace remains sluggish. Add to that a drastic drop in wood prices— especially from imports—the continued surge in popularity of luxury vinyl tile (LVT) and an overcapacity problem, and the laminate category continues to struggle to... more
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How can laminate flooring resemble hardwood, ceramic and stone so closely? The answer lies in the process by which laminate is made... more
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Compared with other types of flooring, laminate offers a number of distinct advantages. Salespeople can use the following selling points in their presentations to consumers. Of course, understanding their lifestyle needs is an important first step... more
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Laminate flooring represents the most significant flooring entry into the U.S. market in the past 25 years. The product we know today was originally developed as another possible use of high-pressure melamine laminate. This occurred in Sweden in the early ’80s. A product was created with a base of... more
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By Ken Ryan Consumers these days are opting for the comfort, warmth and perceived value of carpet over hard surfaces for their homes. So said some of the industry’s major suppliers... more
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DALTON (August 13, 2010)—Forest Stewardship Council (FSC) certified products are in high demand because of their benefits in LEED. Mohawk is the first flooring manufacturer to offer no order limits or waiting time in getting FSC certified products shipped to... more
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By Ken Ryan For the second time this year, hardwood flooring suppliers have raised prices, and with limited lumber supply, rising raw materials costs and cash-flow constraints for sawmills, another round of hikes are likely... more
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By Emily Hooper Today’s hardwood product mix offers greater options for buyers beyond traditional oak strip and foreign exotics. With technological advances and a growing concern for the planet’s ecological balance, consumers can find floors that are... more
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By Matthew Spieler Part 2 Floor Covering News recently surveyed a wide range of laminate suppliers to gauge whether the recession and change in consumers’ shopping attitudes altered the way sales were trending. Part one appeared in the July 5/12 issue... more
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Scotchgard protector from 3M performs like no other, earning the reputation consumers value: Original. Proven. Trusted. When it comes to these traits, is there any question why the Scotchgard brand is recognized the world over... more
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