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By Steven Feldman MERCERVILLE, N.J.—Congoleum has made the value proposition of DuraCeramic even more compelling by adding Scotchgard Protector and silver anti-bacterial protection. The best part: The enhancements come with no increase in price... more
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QuietWalk underlayment can be a very valuable component of new flooring in multi-floor and multi-family building projects. Occupants of apartments and condominiums expect sound performance that meets or exceeds local building department codes regarding... more
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By Milton Goodwin Vice president, laminate and ceramic, ArmstrongDriving trade-up is one of retail’s biggest challenges, but one the industry overall has actually had more success within the last couple of years. Here’s what... more
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By Paij Thorne-Brooks Senior marketing director, Unilin/Mohawk Hard SurfacesMore consumers are turning to laminate to transform their living spaces because they don’t have to compromise the things they demand in a perfect floor. Today’s technology has refined the art of stylish, realistic designs and... more
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For flooring retailers, no surface offers more versatility and selling options than laminate flooring. When it comes to extolling the virtues of laminates and positioning it against other flooring surfaces, dealers can demonstrably show why buying laminate flooring is a superb choice. It wasn’t always... more
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By Ken Ryan Advances in acoustic technology and processes are transforming the underlayment category with MP Global Products and Healthier Choice among the companies at the forefront in developing the latest and greatest... more
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By Louis Iannaco If an improper installation results in an unhappy customer, a callback for the retailer and a black eye for the industry, then it only stands to reason that all involved do whatever they can to get the job done right the first time. And any professional installer will... more
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Laminate flooring offers some advantages over hardwood flooring, but that doesn’t mean it is the right choice for all consumers. But if you give her enough information to make an informed decision, she will be happy with her purchase, become a repeat customer and probably tell... more
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By Bill Dearing President, North American Laminate Flooring AssociationLaminate flooring was first introduced as a viable residential product category into North America in 1993. To say the category is a hit today is an understatement. There has never been a category to go so quickly from zero market share to over 5% in overall flooring and... more
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NEW ORLEANS—There was a free iPad on the line at the Mohawk SmartStrand Challenge during the 2010 National Apartment Association (NAA) convention here, and although attendees tried their hardest to win it, using the nastiest household stains they... more
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