Price-conscious consumers are driving prices lower in laminate flooring, industry executives say, and even as manufacturers come out with better, more realistic visuals, many consumers are willing to compromise the look and quality because of uncertainties in... more

In response to competitive pressures from luxury vinyl tile and hardwood flooring, laminate suppliers are ratcheting up their style and design efforts to add increasingly realistic visuals to their collections... more

By Roger Farabee Senior VP of marketing, Unilin/Mohawk Hard Surfaces

Laminate is one of our industry’s most positive environmental stories, and this can give you a very useful selling tool. Even if a shopper isn’t focused on the “greenness” of the product, the green benefits... more

In addition to the many built-in green qualities by manufacturers, laminate flooring as a whole has numerous inherent environmentally friendly characteristics that make it easy for retailers to use as selling points. The following is a sampling of... more

Laminate flooring has been a green product long before the eco movement came into being. So what makes laminate inherently green... more

Laminate products are inherently good environmental choices in floor covering. Engineered to last, laminate offers a long life span that minimizes replacement. And while it simulates the upscale look of a natural product like an exotic hardwood or natural stone tile, the actual material isn’t... more

By Betsy Amoroso Communications director, Mannington

Today’s consumer is more educated and product-savvy than ever before. She has access to so much information—through websites and blogs, television and magazines—that she has a pretty good idea of what she likes before she... more

Laminate flooring has generated a great deal of interest in North America over the last 15 years or so. Retailers attest to to its surprisingly stable sales volume and consumers are attracted to its value and performance story. To that end, Mohawk has strengthened its laminate offerings across... more

There are more than 30,000 locations selling laminates today, including big boxes and price clubs, so there are many places where people can shop. Consumer research indicates flooring buyers want to look, compare and see differentiation between products. That’s why retailers are advised to display a... more

Location, location, location. The old adage is not just for where a business is located within a city, it works inside the store when it comes to positioning a product. Both mills and successful retailers say this is especially true when it comes to... more