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By Matthew Spieler From the moment the first laminate flooring products landed in the U.S., no other category has done as much to change the industry. From manufacturing all the way to installation, the segment has had an influence on... more
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By Matthew Spieler Generally speaking, every company that has had even a modicum of success has some type of customer relationship management (CRM) strategy in place. In today’s fast-paced, highly competitive business climate, having a system is one thing; having one that helps... more
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Quick•Step recently took the wraps off the Veresque Collection featuring GenuEdge technology, a revolutionary innovation that delivers as realistic a hardwood edge visual as can be seen in the laminate industry. Applying this edge treatment to the surface designs of... more
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Today there are many manufacturers producing laminate flooring products. Most have their own specific installation guidelines; however, the overall process is the same... more
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While good looks and performance are major selling points, a key component of any laminate floor is ease of installation. Technological advances in the past few years have led to several variations of the tongue-and-groove design, enabling interlocking elements to... more
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By Bob Pratt Director of marketing, MP Global ProductsReported sound test results for laminate underlayments can be somewhat confusing and even, perhaps, misleading. There are three different laboratory tests for sound vibrations traveling from one living area to another... more
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By Louis Iannaco While mechanical locking systems have been all the rage in the laminate segment for over a decade, it is only within the last few years they have made their way into the hardwood category in earnest. And for those wood flooring manufacturers wanting to... more
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By Ken Ryan As national sales manager for 3M in charge of the Scotchgard brand, Jim Stevens doesn’t have to spend a lot of time explaining who 3M is or what Scotchgard represents. With a consumer brand recognition of 96%, Scotchgard is one of... more
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What is the big news for Armstrong in laminate?The big news is our Rustics Premium New England Long Plank, a dramatic line which offers a hand-scraped, oil finish hardwood look and the longest laminate floor boards to date: over 7 feet... more
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By Emily Hooper Luxury vinyl tile (LVT) is the hot commodity in the resilient category, capturing nearly 8% of the total market in 2009 (FCNews, June 28). Part of what’s driving demand for LVT is the locking technology it employs, making it one of the easiest installs in... more
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