DALTON, GA – J&J Industries announces a new name that will better reflect the company and its distinct flooring brands. The company will now go to market with two brands, Invision and Kinetex, under the banner of J+J Flooring Group. The new identity will be revealed at NeoCon, the preeminent exposition for contract interiors.

The company’s flagship brand, now known as J+J/Invision, offers broadloom and modular carpet designed for a wide range of commercial interiors. Going forward, the J+J will be removed, giving the brand a more contemporary feel.

The introduction of Kinetex gives J+J Flooring Group a second, distinct flooring brand. Kinetex is an advanced textile composite flooring that provides an alternative to hard-surface products. It is uniquely suited to retail, education, healthcare and institutional environments where durability is required.

“We now have two separate product lines that meet a wide scope of flooring needs. This new branding approach provides greater clarity to our company structure,” said David Jolly, President and CEO of J+J Flooring Group. “This allows us to look forward with an innovative new product, Kinetex, and lets our Invision brand stand in the forefront, honoring its heritage and design-forward reputation. We are proud of how we have grown and transitioned and want our name to reflect our business.”

From a customer perspective this change will be seamless. J+J/Invision sales representatives will now represent J+J Flooring Group and will be a contact for both Invision and Kinetex brands.

J+J was founded in 1957 as a commercial carpet manufacturing firm. In 1994 J+J purchased Invision Carpet Systems, a highly-respected brand with a reputation for design innovation, giving the company a well-rounded offering of carpet contract products. Kinetex became available to the marketplace in 2013, adding a complementing new product line for the customers seeking an alternative to hard-surface flooring.

About J+J Flooring Group
Established in 1957, J+J Flooring Group is a leading manufacturer of commercial specified flooring. With our two brands - Invision broadloom and modular carpet and Kinetex textile composite flooring - we provide a range of product and service solutions to meet the needs of our customers in the corporate workplace, education, healthcare, retail and hospitality sectors.