Article Number : 8329 |
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| Date | 6/6/2013 4:59:29 PM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=8329 |
| Abstract | DALTON, GA – J&J Industries announces a new name that will better reflect the company and its distinct flooring brands. The company will now go to market with two brands, Invision and Kinetex, under the banner of J+J Flooring Group. The new identity will be revealed at... |
| Article | DALTON, GA – J&J Industries announces a new name that will better reflect the company and its distinct flooring brands. The company will now go to market with two brands, Invision and Kinetex, under the banner of J+J Flooring Group. The new identity will be revealed at NeoCon, the preeminent exposition for contract interiors. The company’s flagship brand, now known as J+J/Invision, offers broadloom and modular carpet designed for a wide range of commercial interiors. Going forward, the J+J will be removed, giving the brand a more contemporary feel. The introduction of Kinetex gives J+J Flooring Group a second, distinct flooring brand. Kinetex is an advanced textile composite flooring that provides an alternative to hard-surface products. It is uniquely suited to retail, education, healthcare and institutional environments where durability is required. “We now have two separate product lines that meet a wide scope of flooring needs. This new branding approach provides greater clarity to our company structure,” said David Jolly, President and CEO of J+J Flooring Group. “This allows us to look forward with an innovative new product, Kinetex, and lets our Invision brand stand in the forefront, honoring its heritage and design-forward reputation. We are proud of how we have grown and transitioned and want our name to reflect our business.” From a customer perspective this change will be seamless. J+J/Invision sales representatives will now represent J+J Flooring Group and will be a contact for both Invision and Kinetex brands. J+J was founded in 1957 as a commercial carpet manufacturing firm. In 1994 J+J purchased Invision Carpet Systems, a highly-respected brand with a reputation for design innovation, giving the company a well-rounded offering of carpet contract products. Kinetex became available to the marketplace in 2013, adding a complementing new product line for the customers seeking an alternative to hard-surface flooring. About J+J Flooring Group Established in 1957, J+J Flooring Group is a leading manufacturer of commercial specified flooring. With our two brands - Invision broadloom and modular carpet and Kinetex textile composite flooring - we provide a range of product and service solutions to meet the needs of our customers in the corporate workplace, education, healthcare, retail and hospitality sectors. |