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Ray Darrah 
Posts: 1411
Since: 2/18/2008
|  4/3/2008 10:20:58 AM 
Here is my understanding:
- Large companies look at gaining market share. Such as a Carpet Manufacturer gaining a higher percentage of the Industry Sales.
- During slow times, these companies see an opportunity to out-perform and out-service their competitors leaving them in a position to gain market share when business picks back up.
- a 1% gain in market share could equate to hundreds of millions of dollars in the 20 Billion Dollar Flooring Industry. ( I saw this number in a magazine someplace ).
- So what do us little guys do during slow times? I'm thinking we need to position ourselves the same way the big boys do by out-performing our competitors.
The question is: How do us little guys obtain the same goals as the Big Guys?
- I think we need to advertise and work harder as well as train people to help us when business turns around.
What do you guys think?
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Darian Brown
Posts: 712
Since: 2/5/2008
| 4/3/2008 11:54:00 AM
Your right on the money here Ray. Now I got to go start working on a plan thanks for reminding me.
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lindalockwood
Posts: 181
Since: 2/25/2008
| 4/4/2008 12:08:41 AM
I love these Ray theories 
So, how or why do we "train people to help us when business turns around."?
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Ray Darrah
Posts: 1411
Since: 2/18/2008
| 4/4/2008 8:28:29 AM
Linda,
I come up with the theories, you come up with the plan !!
What is everybody supposed to do? Sit on thumbs or make a plan to succeed?
Have we not moved on to another place and made plans then put the plans in place?
SHeesh... These people from New Jersey
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Roger Gerber
Posts: 327
Since: 3/17/2008
| 4/4/2008 6:59:23 PM
It's the skeeter's up there!!
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David Kern
Posts: 518
Since: 2/20/2008
| 4/6/2008 11:56:47 AM
When a skilled pilot experiences turbulence, he doesn't stop flying the plane. He simply becomes more vigilant and purposeful.
First thing he does is dis-engage 'auto-pilot'. Next thing he does is rely more on his instruments, since visibility is poor.
He may have to change altitude to fly above or below the inclement weather or alter his course altogether.
In other words, he must be THE pilot.
The same applies to any business. Simply do what it takes (be THE pilot) to reach your destination.
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David Kern
Posts: 518
Since: 2/20/2008
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Roger Gerber
Posts: 327
Since: 3/17/2008
| 4/6/2008 8:30:46 PM
I use the racing world example. Many drivers let the car drive them, but the good ones know everything about that car. They can tell the pit crew how to adjust it to make it so "they drive the car".
Do we let our business drive us or do we drive the business, your choice.
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Ray Darrah
Posts: 1411
Since: 2/18/2008
| 4/7/2008 4:35:58 PM
Keep up the effort Roger... I know you're still kinda new to the game, but the newbies must advertise more than the old guys...
It cannot be easy getting started these days, with some exceptions depending on the area you work....
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