Salem, NJ -- March 30, 2006 –– Mannington Mills, Inc. announced today that it received the 2006 Internet Advertising Competition (IAC) “Best Manufacturing Rich Media Online Ad” Award for its innovative online campaign.

The IAC Awards are sponsored by the Web Marketing Association to honor excellence in online advertising. A panel of judges scores each of the thousands of entries based on creativity, innovation, design, copywriting, use of medium, and impact.

Mannington’s unique online campaign encouraged consumers to learn more about the company’s wide variety of residential flooring without ever leaving the site where they saw the ad. For example, people could try out the Virtual Decorator, and change floor and wall options within a room scene, right inside the ad itself. Mannington used current technology to its fullest extent to offer consumers a meaningful experience while extending its print and broadcast advertising brand campaign.

It's an honor to be recognized for this campaign,” said Ellen Madill, Director of Residential Marketing at Mannington. “We felt that it would resonate with consumers, and we were thrilled with the overwhelmingly positive response.”

ABOUT MANNINGTON: One of the largest flooring companies in the U.S., Mannington Mills, Inc., based in Salem, NJ, is the only North American company engaged in the manufacturing and marketing of resilient, laminate, hardwood and porcelain tile floors, as well as commercial vinyl and carpet. Founded in 1915 by John Campbell, the company is still family owned. After 90 years, the company continues to pursue its commitment to quality and customer satisfaction through customer-focused product design, state-of-the-art technology and innovative marketing.