Making the decision to expand your company to a new market is not one to be taken lightly. From the initial thought process of what product(s) or service(s) are a viable fit, to the determination of where to be located, and which local suppliers to work with takes time.

Rich Burkemper and Peter Resch, of the Council of Flooring Industry Advisors sponsored by the AFA, provide expert guidance and direction to make these decisions smoothly and effectively not only for the North American market but for the overseas markets as well. From the early discussions to each critical requirement that must be met, the CFIA members open the door to the relationships needed for an effective and successful product or company launch.

Disciplines and Support Areas:
• Business Integration
• Cultural Integration
• Local Representation and Contacts
• Location
• Logistics
• Market Analysis
• Pricing Structure
• Sales Strategy

Let our experts guide you through the initial exploratory phase, introduce you to the right people, and complete your vision of success.

Visit The Council of Flooring Industry Advisors (CFIA) section of the americanfloor.org website for additional information and advisor contact information.

About American Floorcovering Alliance
The AFA located in Dalton, Georgia, the flooring mecca of the world, was formed in 1979 to promote the floor covering industry. AFA, a not for profit association, promotes the industry’s products and services to the world, and educates the members and others through seminars, press releases, and trade shows. Any company may become a member in the association if they are in the floor covering industry or a floor covering related industry. The association is financially supported by membership dues and trade shows. AFA is governed by a board of directors elected from within the membership. A wide variety of services and benefits are offered to assist the membership in promoting their business and growing the entire industry. 706.278.4101, americanfloor.org