Dallas, TX – February 19, 2014 –
Pergo’s NEW website has recently won both Gold & Silver in the 2013 Davey Awards, a prestigious accolade voted on by the International Academy of the Visual Arts. Over 4,000 websites from around the world were entered in the competition. Pergo’s website earned a Gold Award in the “Website-Branding” category and a Silver Award in the “Website-Products/Services” category.
“We are thrilled that our newly re-launched Pergo website was recognized out of so many entries worldwide!” said Paij Thorn-Brooks, vice president of brand merchandising for
Unilin (Pergo’s parent company). “Following our company’s purchase of Pergo last year, we began focusing on taking Pergo’s marketing and merchandising efforts to a whole new level. Our first goal was to create a world class website for the brand — and it looks like we have succeeded!”
“Achieving a superior customer experience on the new website required completely rebuilding the Pergo website from the ground up, both from a branding standpoint as well as from a functionality standpoint,” added Thorn-Brooks. “Our digital marketing manager, Asi Peres, spearheaded this effort and ensured that every single aspect of the user experience was strategically redesigned, always keeping in mind our three overriding objectives: inspire the customer, present the product effectively, and motivate those on the Pergo website to order samples. We have soundly achieved every one of these objectives with the newly redesigned site. This success measurement is not simply our perception, but is backed up by measurable data and analytics.”
“The tangible results from the new site have been absolutely amazing!” said Asi Peres, digital marketing manager for Unilin. “The purchase of samples on the Pergo website increased 400% (four hundred percent) in the first month after the new site was launched! The sample sale rate is a key performance indicator.”
“The movement of consumers from the action of simply viewing the website to actually ordering samples is called the ‘conversion rate’,” said Peres. “Our conversion rate for the redesigned Pergo website is very robust!”
About UnilinUnilin is a leading manufacturer of laminate floors, engineered and solid hardwood flooring, melamine boards, MDF boards, chipboards, and roofing systems. The company operates 21 production sites across the U.S., Europe, and Asia. Unilin is part of
Mohawk Industries which is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit www.unilin.com.
About PergoPERGO is the world’s most recognized and trusted flooring brands. Pergo invented the category over 30 years ago and continues to innovate with around 500 patents and pending patent applications throughout the world. With operations and sales in North America, Europe and Asia, Pergo is dedicated to creating high quality laminate flooring with fashion forward designs and leading technologies. In addition to its successful laminate products, Pergo introduced a premium hardwood product into the US market beginning in 2004. Throughout North America, consumers can find Pergo products at leading home improvement stores and more than 5,000 independent specialty retailers. Pergo is part of Unilin, a Mohawk Industries company.
