Casual Collection in Adirondack

Stoddard, N.H., February 3, 2014 – Today Carlisle Wide Plank Floors, the epic wide plank floor company, announced the launch of its newNatural Finishes with four collections of White Oak flooring – Casual, Urban, Essential, and Elegant. The four collections feature a total of 24 unique new looks prefinished with natural and organic hues that complement a wide range of styles. Made in the U.S.A. with Carlisle’s propriety SlowCraftTM approach, the Natural Finishes are now available at Carlisle’s luxury showrooms across North America as well as online at wideplankflooring.com.

“We’re delivering an incredible selection of 24 new looks with these Natural Finishes, while still delivering unmatched quality to our clients - and the longest, widest center-cut plank floors in the industry,” said Michael Stanek, President & CEO of Carlisle Wide Plank Floors. “All natural looks are one of the biggest trends we’re seeing in luxury flooring for 2014, and these four collections really allow for the grains and the beauty of the White Oak to come through with minimal sheen levels and neutral color tones.”

The 24 product introductions are all prefinished with Carlisle Custom CoatTM – Natural, a process that combines tradition with technology to give each board a deep, hand-rubbed finish. All products are also available in solid and engineered wood - the latter for clients in high-moisture environments. The Natural Finishes are offered as part of four distinctive collections as follows:

• Casual Collection – Designed to create a warm, inviting space where anyone would feel right at home, the Casual Collection features product offerings like “Lazy Afternoon” and “Tranquil Tea.”

• Elegant Collection – Refined, rich, and smooth, the products in this collection showcase the beautiful grain structure of White Oak through a rift and quartersawn cut.

• Essential Collection – Distinctive, deep-tone colors like “Dark Chocolate” and “Cup of Joe” make the Essential Collection bold, strong, and especially unique.

• Urban Collection – Inspired by the unique concepts of loft living, products like “Granite Dream” and “Optimistic Stone” were designed with a view to create a modern oasis.

To find more information about Carlisle’s new Natural Finishes and latest luxury flooring collections, visit www.wideplankflooring.com/premier.

About Carlisle Wide Plank Floors
Carlisle Wide Plank Floors is the epic wide plank floor company. We bring iconic interiors to life by creating the widest, longest center-cut plank floors available in the world. Our clients want a custom floor that makes a statement, and our SlowCraft™ approach creates a visually arresting floor that is unmistakably Carlisle. Headquartered in Stoddard, New Hampshire, Carlisle also has showrooms in Chicago, Minneapolis, New York, Washington DC, and Boston. For further information, visit www.wideplankflooring.com.