Dallas, TX – January 5, 2014 – During the recent Mohawk Aligned Solutions Convention, each retailer partner received a Mohawk Hard Surfaces “I’m ALL In” poker chip during the morning General Session. Although the poker chip itself was tiny, the symbolism of the “I’m ALL In” poker chip took on big meaning between the Mohawk Hard Surfaces sales team and their Aligned retailer partners.

I’m ALL In!
“The Mohawk Hard Surfaces sales team is ‘ALL In’ regarding our commitment to our retailer partners,” said Rodney Mauter, director of sales operations for Mohawk Hard Surfaces. “Our new sales program is laser beam focused on providing our retailers with new products, the best services, unsurpassed product training, effective programs, and consultative selling — all designed to save our retailers time, energy, and most importantly … help our retailers make more money by increasing sales!”

Chip = Commitment
The chip equals commitment. The “I’m ALL In” chip symbolizes the mutual commitment between the Mohawk Hard Surfaces sales team and their retailers. By giving each retailer the chip during General Session, the Mohawk Hard Surfaces sales team was symbolically re-committing to serve their Aligned retailers and help them increase sales.

“The Mohawk Hard Surfaces sales team’s re-commitment is that we will hit the ground running each day, asking how we can work for our dealer base and make them more money,” said Mauter. “Our renewed sales focus is to provide our Mohawk retailers with the best resources, best services, and best products in the industry — to help them increase their sales.”

“In turn, were asking for a return commitment from our retailers to go ‘ALL In’ with us,” added Mauter. “The retailers made this symbolic commitment by presenting their Mohawk regional vice president or district manager with the chip during their one-on-one meeting at Solutions. By handing over their poker chip, the retailers were symbolically making their commitment to lock arms with our team in the pursuit of increasing their sale of Mohawk products — and, in turn, increasing their revenue.”

If a retailer did not hand over the chip signifying that they were “ALL In”, the district manager found out why during the Solutions meeting, so Mohawk could resolve the issue and earn the retailer’s “I’m ALL In” chip.

Why ALL In?
“During Solutions, the Mohawk Hard Surfaces sales team communicated our re-commitment to our retailers, discussing all of the great things we are already doing, planning what we will create together during the upcoming year, and focusing on how our brand will continue performing as one of the industry leaders,” said Mauter. “To do this takes a commitment – commitment from the Mohawk Hard Surfaces sales team and commitment from our retailers. Success is ours if everyone is ‘ALL In’!”

Photo Caption: Doug McCool (McCool’s Flooring) Hands His “I’m ALL In” Chip To Ray Fuller
(Mohawk Hard Surfaces District Manager).

About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.