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‘Where’s The Beef?’ – What You Should Expect From a Flooring Directory
Article Number: 869
 
The internet has quickly become the most popular means for people everywhere to be able to research any known subject, gather important information about almost anything, shop for every conceivable product and service on the market as well as keep up with current regional as well as world news and events as they happen. The popularity of this very valuable resource has translated into a surge of new websites being added every day as businesses throughout the world continue to discover the value of tapping into a vast and ever-growing global market.

The flooring industry continues to take advantage of the global reach of the internet and as a result, literally millions of new websites have entered this lucrative market in just the last few years. This has presented new and daunting challenges for all web-based businesses. It wasn’t very long ago that in a Google search for let’s say… ‘berber carpet’, you would get perhaps 2000 search results. Today, there are over 840,000 businesses competing for this one keyword. Just the keyword ‘flooring’ returns over 41 million search results.

Herein lays the greatest challenge for each and every single flooring company (large or small) wanting to do business via the internet. No matter how good you think your site is, no matter how much you’ve invested in development and design, the million dollar question is - how do you get people to click on YOUR website?

Some webmasters have developed valuable SEO (Search Engine Optimization) skills and as a result, consistently rank high in the search engines. But the majority of flooring business owners either simply don’t have the time or the aptitude for this inexact and ever-changing science. And with so many SEO scams promising high ranking results and producing absolutely nothing except another business expense, many owners quickly become disillusioned with the entire process.

The real question now becomes, are there any reasonable alternatives for effectively competing in this quagmire that is appropriately called the World Wide Web? The answer is a resounding - YES!

Free Registration

You can register your company at NO CHARGE on the largest flooring directory and guide, FloorBiz.com. Once registered, you will be provided your own profile page where you will be able to add a personal ‘About Us’ statement, include important contact information including e-mail and website links, upload graphics and photos, and detail the various flooring brands your business sells.

Why FloorBiz?

Simply put, since 1996 we have truly been the Gateway to the Flooring Industry. As the only legitimate Flooring Directory on the internet, we continue to provide a valuable service to our ever-changing industry. We currently have over 20,000 companies registered on FloorBiz. Our directory of products and services is the most exhaustive in the industry. We have more unique visitors than any other online flooring directory, and experience higher search engine rankings for most flooring keywords.

Our Flooring News section currently ranks #3 in the major search engines and has over 200 recently published articles from all major industry categories such as Announcements, Association News, Awards & Recognition, Certification & Training, Industry Columns, Editorials, Events News, Mergers & Acquisitions, News Briefs, Obituaries, On The Move, Press Releases, Product Intros, Product Spotlight and World News.

Our Events section is filled with over 60 flooring shows and training seminars occurring this year around the world involving every segment of our industry. Included in this section are the continuing education courses needed for Certification and Licensing as well as Interior Design shows and the very popular regional and national Home shows.

Our Flooring Career section currently ranks # 1 in the major search engines and provides an effective and affordable alternative for flooring businesses looking to fill career positions with-in their company. You can save even more money when you sign up for a year of unlimited posts.

Our Flooring Classifieds and Auction sections currently rank #1 in the search engines as well, and each provides an extremely affordable and important means for businesses to sell off-goods and closeouts for top dollar as opposed to merely pennies on the dollar. Sign up for a year of unlimited posts in these 2 sections and save even more.

In our Columns section, eight of the most respected names in the industry offer advice and valuable information concerning Salesmanship, Handling of Claims, Retail Education, Financial and Legal matters and much more.

We offer a unique Design section where the consumer can actually see their flooring choice installed in various rooms of the home. This exclusive feature will no doubt not only enhance the buying experience for your consumer, but also translate into higher closing ratios.

Our in-depth Help section is filled with important help articles from the major flooring manufacturers concerning care and cleaning, how-to segments, selecting and purchasing guidelines, glossary of terms, installation methods, decorating tips, ratings and classifications as well as other much needed and useful information.

Product Information Articles

FloorBiz has published hundreds of product information articles with most ranked at or near the top of the major search engines. These articles cover every major flooring type including Area Rugs, Hardwood Flooring, Laminate Flooring, Ceramic Tile, and Carpeting. These are designed to help educate and inform consumers of the many choices facing them throughout their buying experience.

Associations Guide

Our Flooring Associations Guide currently includes 50 of the industry’s most notable Associations and Groups registered on FloorBiz. Membership with these various organizations not only adds credibility, but also helps support an important segment of our industry which continues to work very hard with issues of regulation, certification, as well as other important factors impacting our vast industry.

Brand Guide

We have the most comprehensive Flooring Brand Guide on the internet. Brand name recognition is a valuable asset for those companies fortunate enough to have invested the necessary time and money in research and development to build brand awareness for their various products and services. We help preserve the integrity of these industry icons by including them in our exclusive FloorBiz Brand Guide.

Why Advertise on FloorBiz?

As you can see, we are not only the largest Flooring Directory on the internet, but a complete resource for the industry as well. The exposure we can provide your company by way of 4 graphic ads displayed throughout the many pages of FloorBiz as well as our exclusive Premiere and Featured listings in our search directories, which will all be direct links to your website, will prove priceless.

Our commitment and promise is to drive thousands of dedicated flooring customers to your website during a campaign period. An average campaign generates over 6,000 click-thrus. One advertiser recently enjoyed 28,000 click-thrus from his campaign. Our campaigns consistently generate the highest ROI, and most of our advertisers have been with us for more than 5 years.

For more information on FloorBiz, please call 866-378-0111
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Date
2/9/2006 4:25:11 PM
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