Solignano, 26 September 2013 - With its focus on creativity, unique design solutions and products with distinctive new characteristics, Ariana has invented a new visual lexicon for ceramic tiles. For Cersaie 2013 it is embarking on a journey inspired by the most sophisticated natural materials, reinvented by ceramic technology in a spirit of renewal and a desire to impress.
"Ariana is the ABK Group's new challenge and the main focus of our efforts in preparing for Cersaie," commented Stefano Giordani, ABK Group's marketing manager. "Over the past year we have worked hard to reposition the brand, using original and creative new product design as the key differentiating factor."
In its quest for sophisticated new material inspirations, Ariana has turned to the world of natural stone. The FUTURA collection unveiled at Cersaie 2013 reinvents the sober appeal of Ceppo di Gré, a unique sedimentary rock extracted from the shores of Lake Iseo. The collection comes in four colours in both silk touch and lightly honed versions.
PRECIOUS offers a hedonistic new vision and reinvents the ceramic surface concept, elevating it from a mere finishing product to the key element of the spaces in which it is used. The collection is inspired by semiprecious stones and natural marble and is designed to create exclusive and sophisticated ambiences with a strong personality.
PRECIOUS, sophisticated surfaces for a new “anti-minimalism”Designed for exclusive living spaces, Precious has a contemporary hedonistic aesthetic that satisfies the desire for beauty.
The Precious collection reinvents the concept of ceramic surface, elevating it from a mere finishing product to the key element of the spaces where it is used. Inspired by semi-precious stones and natural marble, the new collection is the result of Ariana’s unflagging research in the field of home design.
In these sober times, interior design must invent new and accessible ways of fulfilling the natural desire to surround oneself with beautiful objects. Precious is a product that breaks out of the mould. Based on a concept of visible, tangible luxury, it embraces an optimistic new aesthetic based on a wealth of novel, sophisticated elements. No longer minimalistic, it represents a new and contemporary form of hedonism.
The quest for beauty is based on the study and reinterpretation of exclusive natural materials such as semi-precious stones, marble and high-quality leather, combining these decorative elements into a collection intended principally for residential spaces. The collection accentuates the elegance of surfaces, using harmonious veins and the opalescent effects typical of the crystal habit of quartz and marble to create jewel-like decorations that lend sophistication and style to interiors.
Precious comes in both porcelain and white body wall tile versions suited to different applications. It complements interior design with original decorative elements intended as sophisticated accessories with a strong personality.
Ariana’s Precious collection offers versatility for bold interior design choices.
Technical Details:
Product type: Porcelain tile
Sizes and colours: 20x80 cm / 40x80 cm / 40x40 cm honed and rectified
Madreperla Crema, Madreperla Panna, Agata Tortora,
Quarzo Visone, Venato Grigio
60x60 cm honed and rectified: Madreperla Crema, Agata Tortora, Venato Grigio
Intended use: Interior floors and walls
Product type: White Body Wall Tiles
Sizes: 30x75 cm
Coordinated floor tile: 33.3x33.3 cm porcelain tile
Colours: Madreperla Bianco, Madreperla Beige, Quarzo Ametista, Quarzo Cipria, Quarzo Grigio, Quarzo Acacia
Intended use: Bathroom walls
Country of production: Italy
Inspired by exotic timbers, BALI is a brand new interior design material, an original and innovative proposal that forges a new sense of harmony with nature. As in a patchwork fabric, the patterns and colour combinations are reminiscent of recycled wood and of the banana tree bark typically used in African and Asian handicrafts.
BALIBali is the new ceramic tile collection from Ariana aimed at users seeking unusual and exclusive surfaces that enhance and above all customise any interior. The collection captures the glaze with its shifting patterns and surprising graphic and colour combinations, inspired by recycled wood slats and exotic cabinetry, in particular the variegated bark of the banana tree.
A far cry from the traditional concept of wood-effect ceramic, Bali is based on a fusion of different sensory experiences from distant lands. The beauty and appeal of materials unfamiliar to traditional building practices are reinterpreted and modernised in a range of six colours that lend elegance and personality to contemporary living spaces. The collection exploits the dimensional appeal of the 20x80 cm rectified plank and introduces a prestigious new 20x170 cm rectified strip.
The use of surfaces inspired by less well-known natural timbers, juxtaposed without necessarily following the direction of the grain, gives interiors a new sense of being part of nature, creating warm and welcoming atmospheres ideal even for the most intimate rooms in the home.
Technical Details:
Product type: Coloured body porcelain tile
Sizes: 20x170 cm rectified, 20x80 cm rectified, 30x60 cm Textured Mix
Colours: Exotic, Natural, Light Natural, Gray, Light Gray, Camou
Intended use: Interior floors and walls
Country of production: Italy
Visit Ariana at Cersaie, hall 16, stand C34/D31
