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Top 50 Retailers Partner With Quick-Step
Article Number: 8534
 
Dallas, September 24, 2013 – 95% of the “Top 50 Retailers” nationwide carry Quick-Step flooring. Floor Covering Weekly magazine recently named retailers across the country with the highest sales to the official “Top 50 US Specialty Flooring Retailers” list for 2013. Quick-Step is pleased to report that 95% of the Top 50 Retailers nationwide carry Quick-Step flooring!

In addition to this most recent accolade, Quick-Step, the style, design, and innovation leader in laminate flooring regularly receives high marks from independent retailer surveys that reflect the national retailer community’s opinions on leading brands. During 2013, Quick-Step has been ranked #1 Quality, #1 Product Availability, #1 Design, and #1 Consumer Preference in various retailer surveys sponsored by the World Floor Covering Association and prominent flooring trade magazines. Also this year, Quick-Step has been named “Laminate Manufacturer Of The Year” and has won “Best New Laminate Product Of The Year”.

Strong Retailer / Manufacturer Partnerships
“Quick-Step products are exclusively sold through a national network of the flooring industry’s finest retailers,” said Shane Calloway, vice president of North American independent distribution sales for Unilin, Quick-Step’s parent company. “As a manufacturer, Quick-Step offers our retailer partners superior products, the right product mix, effective merchandising tools, low claims rates, quick-turn domestic production, and excellent customer service.”

Strong Products
“Retailers know that Quick-Step products offer the industry’s best designs, a superior level of realism, natural texture, cutting-edge technology and innovation, consistent quality, some of the best warranties in the industry, and excellent customer service/product availability — all at an attractive price,” said Roger Farabee, senior vice president of marketing for Unilin. “Quick-Step prides itself on being the first to market with the hottest styles, latest trends, and most sophisticated features. Through effective use of proprietary technology and cutting-edge innovations, Quick-Step is able to provide retailers with products that competitors cannot. Quick-Step offers stunning products with rich visuals, advanced features, and strong product performance, while still keeping the price within a consumer’s budget.”

Strong Merchandising Support
“Quick-Step sets our retailers up for success by taking a superior product line and wrapping it in a comprehensive merchandising program,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin. “Our brand’s effective selling system guides the consumer through the selection process, making shopping for a Quick-Step floor fun and easy. Attractive in-store displays, professional designer endorsement, state-of-the-art websites, convenient mobile apps, in-store retail events, take-with printed pieces, free design advice, and innovative use of social media all work in harmony. These tools ensure that Quick-Step consumers go home with the right floor for their needs, maximizing their satisfaction with their flooring purchase and with their retailer.”

About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.


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Date
9/25/2013 7:55:26 AM
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