DALTON GA, Sept. 3, 2013– Beaulieu America, the residential division of
Beaulieu Group, is launching a complete offering of LVF beginning September 1 on a limited basis to specified regions. Released under the Bliss brand name, this is a state-of-the-art collection, featuring planks and tiles in the most sought-after styles, both floating and glue-down installations, branded grouts and adhesive, Beaulieu Lab and FloorScore certifications, and a space-saving merchandising and sample system.
Display photo caption: Left to right: John Geier, Hard Surface Product Manager;
Ralph Boe, Co-CEO; Karel Vercruyssen, Co-CEO; Stan Bouckaert, Dir. Of Hard Surface
According to Karel Vercruyssen, CEO of Beaulieu America, Bliss LVF should compete extremely well with any brand on the popular LVF side of the resilient category. “Our Beaulieu Canada division has been very successful with LVF. We’ve built on that experience and fine-tuned our styling and approach for our Beaulieu America dealers and their customers. The result is a Bliss LVF line that builds on the Bliss carpet reputation and is second to none when it comes to performance and styling for this market.”
Collections include “Southern Expressions Plank,” a floating floor system; “Picturesque Plank” with exotic wood looks; “Avenues Plank” for contemporary décor; and “Landscapes Tile” for the feel and appearance of natural stone, installed with or without grout.
All Bliss LVF products have been tested for VOC’s, exceptional wear resistance and dimensional stability. Beaulieu has also added a proprietary antimicrobial plus antifungal finish to all of its LVF flooring. Every production must pass stringent laboratory testing before receiving the Beaulieu Lab Certified seal.
Product and displays are being shipped now and Beaulieu dealers are urged to contact their Beaulieu sales representative for scheduled availability in their area.
For more information, contact: support@blissflooring.com
To learn more about Beaulieu America and its quality flooring, visit: www.BlissFlooring.com
About Beaulieu AmericaBeaulieu America makes flooring for residential, commercial, and specialty markets. Headquartered in Dalton, Georgia, Beaulieu designs and markets BLISS carpet and LVF for residential, HOLLYTEX for main street commercial, BOLYU carpet for specified commercial and AQUA carpet for the hospitality industry.
Beaulieu®, Bliss®, Hollytex®, BOLYU®, and Aqua® are registered trademarks of Beaulieu Group, LLC
