LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has hired Chris Collins as its newest Distributor Sales Representative. He will be covering San Diego's "Inland Empire" (Riverside - San Bernardino - Ontario metropolitan area) in Southern California. Chris, who has worked in sales for 20-plus years, comes to LATICRETE from Caesarstone, where he most recently worked as a territory manager. He will be reporting to Bernadette Anderson, Regional Sales Manager.

“I've been in sales and customer service for more than 20 years, most recently in the countertop business." said Collins. “I expect to grow sales with my partner/co-worker Gerard Meyers in a great region of this country. Though I am newer to this industry, I look forward to the challenge, and am happy to be with a highly-respected, progressive company.”

LATICRETE International, Inc. provides globally proven construction solutions for the building industry. LATICRETE® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.