September 28, NEW YORK - Manufacturers, retailers, designers and sheep farmers have joined together to launch The Campaign for Wool for the first time in the United States to revive the nation’s understanding and interest in wool and increase consumer demand.

The Campaign for Wool – a coalition of the global wool industry – was convened by HRH The Prince of Wales in the UK in 2010 and has united the multi-sector industry with the common goal of educating consumers about the many natural benefits of wool in products.; urging consumers to choose wool and so protect the declining global sheep population by building the wool textile market.

The American launch of The Campaign for Wool will commence with Wool Week – a key platform for wool retailers to host wool themed promotions and activity. Wool Week will include a special launch event celebrating wool for interiors in the stunning Manhattan outdoor living space - Bryant Park. The Wool Book – a wool resource publication will put the fiber on the shelf at leading bookstores in New York and will feature an introduction by The Prince.

During a visit to Highgrove by American Campaign partners earlier in the year, Patron HRH The Prince of Wales commented, “I am delighted by the success of the Campaign for Wool across the world and it is wonderful to see the natural, sustainable benefits of this amazing fiber promoted in America at a time when the environmental agenda is so vitally important to us all.”

Over 250 brands support The Campaign for Wool and in the USA – all leading wool carpet and rug companies and upholstery manufacturers are backing the initiative with its symbolic Green Sheep logo.