September 10, 2012. LATICRETE, a manufacturer of globally proven construction solutions for the building industry, is now a major participant in MasterSpec’s "SpecAgent" program. MasterSpec is the officially sponsored specification source of the American Institute of Architects.

According to David Meyers, CCPR, CCTS, LEED AP, LATICRETE National Key Account Specialist, "LATICRETE is now a key member in the SpecAgent program, and the only company hailing from the tile industry. This unique online service continually updates our products in the traditional version of MasterSpec, making future introductions/additions of new products extremely easy to do.

"When it comes to innovation," continued Meyers, "LATICRETE has been an industry leader for more than five decades. Being the first company from our core industry to participate in SpecAgent is just another example of how our history of 'being the first' continues. Clearly, we want to provide the A&D Community with the best, most comprehensive and easiest-to-access online specification information. With SpecAgent, we will do that."

SpecAgent is a valuable resource not only for architects and spec writers, but for building product manufacturers, as well. SpecAgent is docked next to the specifier’s computer and connects to ARCOM through the Internet, greatly simplifying the often time-consuming process of finding, evaluating and incorporating detailed information provided from building product manufacturers into project specifications.

"We've already contacted our sales force across the country, alerting them to forward information about LATICRETE involvement in the SpecAgent program to clientele from the A&D Community… and, how it will greatly benefit all involved,” stated Meyers.

LATICRETE International, Inc. provides globally proven construction solutions for the building industry. LATICRETE® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc.
Corporate Website: www.laticrete.com.