CEO Scott Erlbaum looks to technology for ways to emulate company's brick-and-mortar success.

KING OF PRUSSIA, Pa., July 31, 2012 /PRNewswire-iReach/ -- King of Prussia flooring superstore Floors USA entered the eCommerce space last month by launching a new website offering over 75,000 area rugs shipped free to homes across the United States. Floors USA CEO Scott Erlbaum believes that Floors USA's 36 years of brick and mortar experience will be central to achieving online success.

Erlbaum, who grew up in the flooring business, sees a number of advantages the web offers to flooring shoppers, including the ability to sift through thousands of products quickly and efficiently. "The more products you offer, the more likely it is that you'll have the exact product your customer wants," Erlbaum notes, "but you need to know how to help them find it, and that's where we have always excelled." Floors USA currently offers over 3 million square feet of in-stock flooring products.

Floors USA invested in a number of key tools to help online shoppers narrow down rug searches efficiently, including a custom-built product filtering system and live customer support via chat and telephone. The site also offers free shipping and a very liberal return policy, enabling shoppers to test rugs in their homes without any risk.

The website can be found at http://www.floorsusa.com


SOURCE Floors USA