DALTON, Ga. July 18, 2012— Famous for its statement-making style, the interior design community has long looked to Karastan as a trendsetter in the world of home fashion. Now, the luxury carpet brand is extending its influence and reaching design savvy consumers frequenting social media’s hottest new site: Pinterest. Pinterest continues to gain popularity, as users follow one another and curate online content, primarily images, that interests, inspires and intrigues them.

“Pinterest is all about the consumer’s aspiration, and when it comes to designing your dream home, Karastan is undeniably the flooring brand that comes to mind,” said Seth Arnold, director of brand management for Karastan. “We are excited to incorporate Pinterest into Karastan’s overall social media program, as it is a great fit for our brand.”

According to a recent report published by TAMBA, a Los Angeles based online advertising and marketing company, Pinterest is projected to account for 40 percent of all social media driven purchases by the end of 2012. Additionally, buyers referred from Pinterest are 10 percent more likely to buy something than visitors who arrive from other social networks. Pinterest-referred buyers also spend 10 percent more on average.

“These are important numbers,” said Arnold. “It shows us that we are on the right track with Karastan’s Pinterest platform, and our retailer partners stand to benefit from this latest effort. We believe Karastan’s Pinterest pinboards can generate new leads and help them capture business.”

Karastan Pinterest presence is designed to keep consumers ahead of the fashion and design curve. The company has curated various chic trend boards, including “Mod Marvels” and “Hip To Be Square.” Other boards, such as “The Milky Way”, hit the sweet spot of entertaining guests in the home, while “Wild and Wooly” beautifully captures the sustainable style and sophistication of wool.

“We really focused on using Pinterest to bring the characteristics of the Karastan consumer to life,” explained Arnold. “The Karastan woman is a trendsetter who appreciates high-fashion, luxurious style and loves entertaining. These are the key messages we reinforce with every pin and pinboard, which further strengthens our brand reputation and separates the Karastan retailer from the competition.”

To follow Karastan on Pinterest, visit www.Pinterest.com/KarastanCarpet.


About Karastan
Karastan® is part of Mohawk® Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan®, include Mohawk®, Columbia, Dal-Tile®, American Olean®, Quick-Step®, Lees, Bigelow and Durkan. Mohawk’s unique merchandising and marketing assists in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.