LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, announced the availability of its seventh Technical Design Manual eBook on all models of the Amazon Kindle.

Now in its fourth generation, the Amazon Kindle enables its users to "shop for, download, browse, and read e-books, newspapers, magazines, blogs and other digital media via wireless networking." The device can be extremely helpful to those seeking technical information in a pinch, and is an ideal tool for progressive businesses which subscribe to "First Mover- Advantage (FMA)."

"We are firm believers in FMA," declared Henry B. Rothberg, LATICRETE Senior Vice President, Training, "We have recently developed seven eBook Technical Manuals, which are already available as apps via the Kindle online store. This makes having immediate access to key technical information from LATICRETE not only incredibly easy, but also, lots of fun, as well," continued Rothberg. "We were the first company within our industry to take advantage of this opportunity. And not surprisingly, we are seeing that having our Technical Design Manuals available via Kindle proves to be extremely helpful to both existing customers and customers-to-be."

"The importance of getting necessary technical information instantly is growing and will continue to grow," said Rothberg. "And because LATICRETE is a firm believer in First-Mover Advantage, we will continue to aid in this process relative to the many worldwide sectors of construction which our company serves."

The LATICRETE Technical Manuals currently available on the Amazon Kindle include Animal Health and Wellness Facilities Technical Design Manual; Industrial Tile and Paver Applications Technical Design Manual; Mass Transit Ceramic Tile and Stone Technical Design Manual; Medical, Educational and Hospitality Facilities; Tiled Steam Room and Steam Shower Technical Design Manual and Tiled Swimming Pools, Fountains and Spas Technical Design Manual.

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

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