LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, announced that Greg Braswell has been promoted to Regional Sales Manager for the Southeast from North Carolina to Florida, and extending to Alabama. This announcement was made by Ron Nash, LATICRETE Director of Sales North America, to whom Braswell will be directly reporting.

According to Nash, "Greg has served as our Distributor Sales Representative for over four years, and he has consistently performed, almost doubling the sales region's revenue during that time period. He has also been an Assistant Regional Sales Manager for his region since the position's inception. Greg has systematically increased distribution in sparse markets and cultivated a territory that has a good distribution base followed by a very strong contractor base."

"I've been working within this territory the last few years, and am so fortunate to be part of the exciting growth in which we've been able to participate," stated Braswell. "To be part of a highly professional team which is considered to be the industry leader is simply stated, a great honor."

LATICRETE International, Inc. is a US-based, family-owned, global manufacturer of premium installation and finishing systems for the building industry. LATICRETE products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation for superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.