MARIETTA, Ga., April, 9, 2012—
Durkan print carpet designs deliver unprecedented innovation to hospitality customers in 2012. The hospitality brand of
Mohawk Group has introduced multiple new print collections, which demonstrate the many advantages of Durkan’s new Spectronics 25X technology. The Spectronics 25X system produces a 56 percent increase in pattern resolution over what was available on previous machines, placing complex design capability at the fingertips of today’s designers.
“Durkan has long been the leader in hospitality design,” said Barb Marcy, director of creative design for Durkan. “Our new Spectronics 25X technology has allowed Durkan to leapfrog the design standards we set for the industry and create a level of print design sophistication and pattern intricacy that has never been seen before in the hospitality segment. When it comes to hospitality carpet, the details make the difference. No one is delivering this better than Durkan in 2012.”
Durkan continues to cultivate collaborative partnerships with celebrity designers in an effort to bring a diverse perspective to each and every product offering. The esteemed Virginia Langley has been a Durkan design collaborator since 2005, designing several top-selling Durkan collections. Her newest offering, Bellarri, will assuredly rise to the same occasion, as it delivers fresh, bold designs certain to win over customers. Encompassing the visions of Italy, Bellarri offers a captivating combination of fashion and nature, trendy and tranquil. The landscape and aromas of the Tuscan countryside provided a nature inspiration, while Missoni’s new resort collection inspired the textures and background patterns of this offering. Bellarri’s colorations were influenced by Tiffany blues, as well as tones of cappuccinos and espressos. Three of Durkan’s Bellarri styles are also available in CYP.
Durkan has once again partnered with internationally recognized talent Tracy Lee Stum, this time bringing the imaginative Verdant Exposure print collection to customers. Desert inspired from Death Valley to Joshua Tree, these converted photographic organic images of desert succulents, cacti and branches represent the exposure to a harsh environment into playful realism. The designs created meld back into a verdant oasis of plant life that exists in nature. Stum is one of the most sought after working artists in the hospitality industry today, given her wealth of hospitality experience, expertise and imagination.
Durkan designers Amy Jaekel and Van Jones fused their unique styles to produce Bliss, a Durkan print collection that uses a silk batik as the source of inspiration. Offering a non-traditional historic pattern methodology, Bliss utilizes watery color effects and intriguing wax line cracks to achieve a handmade look. Bliss is enhanced with the four handmade block print designs of Cheryl Turnage, who is the second place winner of the 2011 Durkan D*scover competition.
Additionally, Durkan is excited to deliver print multiple new print offerings for 2012 that incorporate the patterns and ornamentation of the immensely popular Uzbek trend. Large scale patterns also continue to be an important design element in today’s interiors, and Durkan has showcased this in the brand’s distinctive selection of Creative Design Patterns.
To view the new Durkan product offering in its entirety, visit www.Durkan.com.
From the hotel lobby and corridors to guest rooms and ballrooms, casinos, and areas of assisted living facilities, Durkan is world-renowned as an industry leader in innovative design solutions and high style, high-performance hospitality carpeting. With state-of-the-art spectronic printing, Computer Yarn Placement (CYP) tufting technology and forward-thinking pattern and texture technologies, Durkan’s comprehensive line of patterned and custom carpet products provide the inspired design, advanced engineering and expressive style needed to set the right tone for every installation. Durkan is the hospitality brand of the Mohawk Group, a leading commercial carpet manufacturer and a pioneer in the design of sustainable carpeting.
For additional information, visit www.durkan.com or www.mohawkgroup.com or call 800-241-4580. Connect with Durkan on Facebook and Twitter.
