LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, has announced the appointment of Christopher “Chris” Condeni to the Architectural Products Division (APD) Sales Team as Technical Sales Representative for Ohio, Northern West Virginia, and Kentucky. He will be reporting directly to Eric Pucilowski, LATICRETE Regional Sales Manager.

Chris originally joined LATICRETE in December of 2010 as a Retail Ambassador for the firm's Home Center Division, where he serviced Lowe’s in Indiana, Ohio and Michigan. Prior to coming to LATICRETE, Chris graduated from the University of Findlay in Findlay, OH majoring in finance with minors in both business management and marketing.

Condeni stated, "LATICRETE is a company that is always ahead of the curve. It's great to be with an industry leader with a track record proving that it simply never stops growing. My goal is to contribute to this growth."

"We believe that Chris positively impact our customer base within the region he'll be handling," stated Eric Pucilowski. "Coming from the retail side of our business, he already knows quite a bit about our firm's products and culture. We're confident he'll do an excellent job for us."

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.