(Titusville, PA) HomerWood Premium Hardwood Floors, a leader and trendsetter in Character Grade® hardwood flooring, has announced its participation in SURFACES 2012, booth #S5977.

“SURFACES is a great stage for us to launch new products and connect with dealers and distributors. Nowhere else can we reach so many key customers in a three day period,” explained Wendy Wescoat, marketing manager, HomerWood. “It’s an important opportunity for distributors, dealers and manufacturers alike, to get very quick and concentrated updates on new ideas and best practices – a smart use of time for most flooring professionals .”

HomerWood has been extremely focused on creating the flooring styles and quality that meet and exceed customer expectations, and the company will capitalize on the opportunity at Surfaces 2012 to focus on products and programs aimed at helping dealers sell more and improve profitability.

HomerWood is the originator of true Character Grade® premium hardwood flooring made in the U.S.A. The floors are a subtle blend of carefully selected, high quality lumber grades including clear, select and common planks. Crafted from the entire tree, no two floors are alike; nature makes sure that every plank is unique and appealing to the customer who seeks individuality. Products include upscale, distinctive looks and textural details, including Character with Color and Smoked Specialties™ visuals as well as the trademarked Traditional Character™ and Amish Hand-Scraped® collections. Together, the collections embody an array of unique floors, in both solid and engineered hardwood, in a wide variety of colors.

In addition, HomerWood can provide custom capabilities to its dealers to help differentiate their services in the market. Whether it's for an entryway plank engraved with the family name or a beautiful border engraving to highlight the perimeter of a room, HomerWood can customize any floor. Customers can choose from one of the company’s pre-selected designs or create a personal design that will truly set the home apart.

All HomerWood floors are compliant with CARB Phase II requirements for indoor air quality and meet the guidelines specified for the Lacey Act. Its Titusville, Pennsylvania manufacturing plant also has received Forest Stewardship Council (FSC) Chain of Custody certification. HomerWood also was recently cited by ABC World News Tonight on its website – http://abcnews.go.com/WN/page?id=13917383 – as a resource for consumers looking for American-made home materials as part of the network’s “Made in America” series.

HomerWood also is the recipient of three 2011 ADEX Awards from Design Journal, a leading international design trade magazine. Competing from among a record 2,000+ entries, HomerWood received ADEX Silver for Herringbone Flooring; Gold for its 100% Reclaimed Hardwood Flooring; and top-level Platinum for Smoked Specialties Flooring.

SURFACES 2012 will be held January 23-26, at Mandalay Bay, Las Vegas, Nevada.

For information, call HomerWood Premium Hardwood Flooring at 1-814-827-3855 or log onto www.homerwood.com.

Photo cutline: HomerWood Amish Hand-Scraped® Flooring: Local Amish craftsman hand-scrape wood planks using special hand tools to sculpt the flooring surface. Unlike most of today’s machine distressed flooring, HomerWood floors are truly fashioned by hand from premium quality hardwood.