Dalton—The Hard Surfaces division of
Shaw Industries wants dealers to “Shaw Me the Money” as part of the company’s newest promotion The spiff is valid on select laminate and wood product orders shipped through Dec. 31, and allows salespeople to earn $3 cash on each carton of qualifying product that is properly tracked.
Individual debit card accounts will be set up for all participants to make it easier to access their rewards. A debit card will be issued after $100 is accumulated. This is equivalent to 34 cartons of qualifying product sold, noted
David Wilkerson, vice president of marketing for Shaw’s Hard Surfaces division. “People like the flexibility a debit card gives them,” he said.
“It’s like having a bonus savings account that can be used in any way participants want—from putting a down payment on a car to buying a special gift.” Each month the card will be ‘reloaded’ with cash earned for sales during the previous month. Wilkerson pointed out money can be accessed up to 24 months after the promotion ends.
This is actually the first phase of a two-year Shaw Me the Money campaign, “so retailers are being urged to hold onto their cards,” he added. “Shaw is planning to add different laminate, hardwood and ceramic styles in continuing promotions. For each one, participants will be able to earn cash that will be loaded onto the same debit card.”
For phase one, the follow laminate products qualify for cash back rewards: Rustic Expressions Pine and Oak; Crestview Oak and Oak Plus; Cumberland Oak; HighPoint Oak and Oak Plus; Natural Splendor II; South Pacific; Polynesia; Cafe; Hacienda; Island and Island Plus; Timberland Ranch; Sherwood Forest and Sherwood Forest Plus; Nature’s Design; Pacific Island, and Pacific Grove.
The wood products in the promotion are American Walnut 3- and 5-in.; Brazilian Cherry 3- and 5-in.; Burmese Teak 3- and 5-in.; Merbau 3- and 5-in.; Santos Mahogany 3- and 5-in.; Artisan’s Craft, as well as Artisan’s Touch. To sign up for the promotion, go to www.Shaw-Me-the-Money.com or by using a registration form provided by a Shaw sales rep.
Once signed on, participants will be given a Web access code and password to get into their accounts on the Web site and track sales. For more information on the Shaw Me the Money promotion, call Shaw’s Hard Surfaces division at 800/441-7429.
