Dover Rug & Home, offering the largest selection of fine floor coverings and window treatments in New England, will be moving to a new location at 721 Worcester Street in Natick in early fall, 2011. Taking over the former site of Fairway Bowling, this elaborate new facility will be more than double the size of the existing showroom.

Enlisting the expertise of Susan Bradford, a leading designer of showrooms in the country and the principal designer of Bradford Design, Dover Rug & Home’s new and improved showroom will be easier to navigate and provide homeowners and the design professional with a more enjoyable home shopping experience.

Rugs and accessories will be segmented by specific category, price and style. Additionally, “design stations” with state-of-the-art technology gives customers the chance to be creative and customize rugs and carpets – all at affordable prices. The new Dover Rug & Home location will also include an exclusive “design center” specifically for interior designers and architects. Here professional designers have the opportunity to present clients with options for flooring, fabrics, window treatments and upholstery with an extension of the “model home” to help customers envision how their choices will actually look in place. An on-premise warehouse of carpets will guarantee installation within 24 hours from the time of purchase.

To round out the “Dover” experience, Dover Rug & Home will also be launching a squash-fitness club as part of their new location. As long-time supporter of international Squash, this professional regulation facility will be an additional 4,200 square feet adjacent to the new building to help inspire a healthy lifestyle.

The recipient of the “Best of Boston Home 2011” award, Dover Rug & Home is also the proud sponsor of more than fifty charitable organizations each year and has received the CNC Reader’s Choice award for ‘Best Carpet Store’ ten years in a row. Previously nominated for the Retailer of the Year Award, Dover is an Industry Partner to the American Society of Interior Designers, and a member of the International Furnishing and Design Association (IFDA) and the World Floor Covering Association.

Dover Rug & Home will be moving in early fall to their new location at 721 Worcester Street in Natick. For more information, visit the company website and virtual showroom at www.doverrug.com or call (508) 651-3500. Follow Dover Rug & Home on facebook at www.facebook.com/doverrug.