Pure Contract Brushstrokes

DALTON GA, May 24, 2011 – Coming off its second year-in-a-row recognition by Sherwin-Williams as Vendor of the Year, Beaulieu enters the 2011 NAA show loaded with a portfolio of new carpet styles for the multi-family and condo markets. All new Beaulieu carpets have the company’s Magic Fresh or Puralex built-in odor reducing treatment to rid the indoor air of annoying pet, cooking or smoking smells.

Featured for 2011 …
Gracing the floor of the Beaulieu booth #2223 will be Brushstrokes of the Pure Collection from BOLYU. Perfect for public spaces, this modular style uses Beaulieu’s Avalar SDX solution dyed nylon with recycled content for durability and performance. But Brushstrokes has to be seen and experienced to be truly appreciated, according to Ben Hahn, a director of marketing and sales for Beaulieu. “It has the look of a woven fabric with large patterning like paint strokes, hence the name - Brushstrokes,” observed Hahn.

Beaulieu will also be introducing three new broadloom collections from its famous Hollytex Quick Ship program: Canvas, Brush, and Paint that are color coordinated and ideal for multi-family properties.

Canvas is a 28 oz. fashion statement on a mission. This 100% BCF solution dyed nylon is made in a densely constructed loop style for outstanding wear characteristics. Its textured pattern is reminiscent of an old world cobblestone street with deep rich colors that reduce the appearance of soiling and wear.

The unique small-scale pinstripe design gives Brush the look of expensive European textiles. This 26 oz. solution dyed nylon graphic loop pattern uses metallic yarn to create this effect in 12 colors perfect for any décor. Paint is bold with its use of organic colors and dynamic patterns to create a product that will leave a lasting impression. This 26 oz. solution dyed nylon graphic loop is designed to change the interior landscape from mundane to exciting.

Back by popular demand …
Beaulieu also brings back its highly popular Beaulieu Property Management Solutions series. Solutions V and VI are made with PET solution dyed polyester fiber, meaning that the color never fades, even in the harshest sunlight. They can even be cleaned with a 50% bleach solution. The fiber is made with 50% recycled content – recycled plastic water and soft drink bottles – and is the highest such content in the industry. 3M Scotchgard protection comes standard.

Solutions VII and VIII are 100% solution dyed nylon loop styles designed for high-traffic common areas such as corridors, lobbies and clubhouses.

About Beaulieu Group, LLC
Beaulieu is the largest carpet-only producer in the world, employing over 5,600 associates in 26 facilities. It is based in Dalton, Georgia and designs, manufactures and markets PROPERTY MANAGEMENT SOLUTIONS and HOLLYTEX carpets for multi-family housing installations, BLISS carpet for residential replacement, BOLYU carpet for specified commercial, AQUA carpet for the hospitality industry and Armstrong FASHIONSMART carpet for new home construction.

About Beaulieu Odor Reducing Carpet Technologies … Magic Fresh and Puralex
Magic Fresh is found on BLISS, Hollytex and Property Management Solutions carpets. Puralex is found on BOLYU, Pure Contract and AQUA carpets. Both are identical proprietary, built-in treatments developed by Beaulieu to reduce common indoor odors without the use of room deodorizers, fragrances, purifiers or candles.

Both treatments are applied during the manufacturing process and work effectively for the life of the carpet. Property managers or tenants are required to do nothing to make Magic Fresh or Puralex work. Beaulieu odor reducing carpet takes care of pet odors, including pet urine, cooking odors and smoking odors. As a result, rental properties are more desirable, maintain their value better and turn quicker because objectionable odors are held in check.