DALTON—Distributors of Mapei’s APAC brand of floor covering adhesives are revving things up with a new look in product packaging and marketing materials, supported by a custom motorcycle sweepstakes promotion.

“APAC adhesives represent a robust, well-respected brand known to floor covering installers for its classic performance,” said product manager Jeff Johnson. “Our new brand redesign reinforces this image, and product information is now available in English and Spanish.”

New products have also been added to complete the line. To kick off the new look, the APAC brand introduced a yearlong sweepstakes promotion at Surfaces 2011. The grand prize is a custom chopper designed and built by Demon’s Cycle of Pompano Beach, Fla.

Throughout the year, installers who buy select APAC products will find a sticker attached. Information from the sticker can be submitted via the APAC website at apacadhesives.com to find out if the installer has won a chance at the grand prize or one of several other prizes. The grand prize will be awarded at Surfaces 2012.

For more on APAC or the sweepstakes, call 800.747.2722.