May 12, 2011 – Nova USA Wood Products, a leading direct importer of high-quality, sustainably-harvested exotic hardwood products, recently announced the launch of its redesigned company website, www.novausawood.com.

The new site design represents an entire overhaul of the Nova online identity. The site navigation was streamlined in such a way to make both finding a specific product and browsing entire product catalogs quick and easy. The new Floor Finder element allows site visitors to search for flooring or decking products by color, species, texture, or any combination of the three. The online catalog gives visitors another way to explore the many products Nova offers by separating items by product type, finish, species, and more.

Site navigation wasn’t the only aspect of the Nova website to be redesigned – the entire look of the site was changed. The photo-heavy layout proudly displays the Nova Elemental floor brand in a way that showcases the many ways people can interact with it. The resulting design has been described as whimsical, comfortable, and professional by designers, consumers, and industry insiders.

The new Nova website includes many helpful features not offered by competitors, including wood strength and density charts, flooring and decking repair and installation guides, a decking calculator, and over 20 downloadable general information guides.

To view the new site design, or for more information on exotic hardwood flooring and decking products, visit www.novausawood.com.

The new site design was developed by Portland-based Rain Agency, a creative/strategic advertising collective focused on developing and clarifying corporate brand identity. For more information on the company, visit www.rainagency.com.

About Nova USA Wood:
About Nova USA Wood: Nova is a direct importer of the highest quality hardwood flooring and decking products available. Nova specializes in wood products from South America and Asia, including interior flooring, exterior decking, rough lumber and industrial products. Nova's interior flooring line is offered in prefinished, unfinished and engineered selections.