A recent study of more than 3,500 interior designers yielded some interesting information on their thinking when it comes to choosing a brand:

1. Beautiful, timeless design
2. Multi-functionality. It lets a designer’s imagination run wild
3. Exceptional quality, always upheld
4. Variety in colors, finishes and sizes
5. A genuine initiative where sustainability is concerned
6. Timely sampling and quick delivery
7. Knowledgeable and responsive representatives
8. Reliable customer service and follow-up support
9. Reasonable pricing and good value
10. Staff members who are designer friendly