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(ALEXANDRIA, VA—JANUARY, 2011)— Coverings 2011 is calling out to architects and interior designers to “Bring Your Client to Coverings.” This program lifts the veil on the trade only nature of the international tile and stone expo, and lets those consumers who are seriously shopping for what’s new in products and trends join their design professional in perusing the hundreds of global exhibitors who attend Coverings.

Coverings 2011 will take place March 14-17 in Las Vegas at the Sands Expo and Convention Center, and registered A+D attendees may be accompanied by up to two client guests daily. Attendance for all is free, which has been a longstanding Coverings practice.

“’Bring Your Client to Coverings’ is a program that has definitely resonated with the architects and interior designers who attend,” said Jennifer Hoff, president of events for National Trade Productions, which manages and produces the show. “The program really answers a need that the A+D professional has to keep the client in the design process. On his or her own, a consumer could easily become overwhelmed by all there is to see at Coverings, with nearly 1,000 exhibitors. So, to travel a show of this scope with your designer is the best way to help edit the options and focus in on real choices.”

For more information on this initiative visit www.coverings.com/bring_your_client.

About Coverings
Coverings is the premier international trade fair and expo dedicated exclusively to showcasing the newest in ceramic tile and natural stone. It has grown to be the largest and most important show of its kind in the U.S., featuring exhibitors from more than 50 countries and attracting thousands of distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers, plus the press and journalists who cover this vital and dynamic industry. Coverings is the stage for introducing some of the most innovative tile and stone products in the world. The exposition also serves as a valuable resource for continuing education for all categories of attendees, with informative, accredited seminars and live demonstration sessions conducted throughout the four days and all free of charge. For more information on attending or exhibiting at Coverings 2011, visit www.coverings.com or contact NTP, Coverings Show Management, at 703.683.8500.