The North American Laminate Flooring Association (NALFA) was created and continues to exist primarily to bring quality laminate flooring products to market and assist consumers in finding them. A host of online tools first educates the consumer about the criteria that defines a laminate floor’s quality and then drives them to retail in search of NALFA certified products.

During the research process, a consumer is likely to come upon the NALFA website where she can learn the basics of laminate flooring, how to choose the right style, and understand the tests each floor must pass before it can earn the certification seal. From there, she can choose to follow the organization on Twitter and Facebook or read a variety of educational blog posts at nalfa.com/blog. All these channels reinforce the certification seal value and encourage her to ask for it when shopping.

Member and associate member profiles, as well as a listing of NALFA certified floors, are also featured on the website making it even easier for consumers to locate the right product for them.

“The NALFA website has certainly helped drive awareness and sales of the Torlys brand,” said Peter Barretto, the company’s president. “Our NALFA certified products are featured on the site, along with our member profile. It then links the consumer right to our brand site where she can further her consideration and find a local retailer.”

“NALFA has done a great job in promoting the certification seal on its members’ behalf,” added Roger Farabee, senior vice president of marketing at Unilin/Mohawk. “It is engaging the retailer, too. Tools like e-blasts and a consistent dialog through Facebook and Twitter from NALFA help facilitate understanding of the seal and how to sell our certified products.”

To learn more about NALFA and the certification seal, visit nalfa.com.