WASHINGTON, September 9, 2010 – The North American Laminate Flooring Association (NALFA) announced today the unveiling of its new website and blog at www.nalfa.com. The new and improved site features an entirely new look and feel, ease of navigation and simplicity in design, making it an educational and helpful resource for consumers who are in the laminate floor buying process.

“We wanted our new website to be very consumer-centric,” says Bill Dearing, President of NALFA. “Buying a new laminate floor can be a daunting task for both new and repeat buyers and we want to help.”

WEBSITE HIGHTLIGHTS:
Information about laminate flooring construction, sustainability, the value of the NALFA certification seal, and DIY tips are all showcased on the new website. Additional highlights include:

• Detailed installation videos in both English and Spanish languages
• Certified installer locator with zip code entry
• NALFA member and associate member bios
• Photo galleries of NALFA certified products

“We built the site from the ground up with a focus on simplicity,” continues Mr. Dearing. “Consumers can easily find NALFA certified products, link directly to member sites, watch installation videos, locate a certified installer, and learn more about our organization and what we represent.”

Members, associate members, retailers and installers also have access to a variety of partner resources. Information like testing procedures, installer certification classes and advertising guidelines can all be found via the new site. Also new is a redesigned NALFA blog where readers can link for the latest industry news and organization happenings.

NALFA continues to be the only trade organization exclusively dedicated to the laminate flooring industry and is The Voice of Laminate Flooring in North America™. For more information, please visit nalfa.com.