MARIETTA, GA, JUNE 15, 2010— Wools of New Zealand is teaming with Miele to promote wool-safe vacuums and is providing Premier Partner showrooms with customer discount coupons.

One of the most important maintenance steps for wool carpet is vacuuming. Regular and thorough vacuuming, at least once a week, is recommended to maintain the beauty of wool carpets and rugs. To ensure proper vacuums are used, vacuums that will not damage fine carpeting, Wools of New Zealand is partnering with Miele—a high-quality manufacturer of residential appliances including vacuum cleaners that are known the world over for exceptional performance and durability.

Miele is a German, family-owned and operated company that has been producing vacuums since 1927. Their experience and longevity shows in the products they make, which offer superior and safe cleaning for all types of flooring. Miele accommodates a wide variety of surface textures with multiple suction levels and attachments. A vacuum cleaner’s beater-bar brush can cause damage known as ”fuzzing” on loop-pile wools. Miele’s wool-safe vacuums offer a suction-only brush, an essential tool to safely clean and extend the life of wool carpets.

Wools of New Zealand endorses four types of Miele vacuums from the company’s S4 and S5 series: Polaris, Neptune, Ariel and Pisces. Retailers should confidently recommend these vacuums to their wool customers and may also inquire about selling them in their showrooms. In addition, Miele is offering exclusive vacuum coupons for Wools of New Zealand Premier Partners to give to customers purchasing wool carpets and rugs. The coupon allows customers to obtain up to $100 off the purchase of a new Miele Polaris, Neptune, Ariel or Pisces vacuum cleaner at any participating authorized Miele dealer. Visit www.mieleusa.com for dealer locations.

“This is a win-win partnership that was developed in response to retailers’ requests,” says Elise Demboski, executive director of Wools of New Zealand, North America. “When customers ask about vacuums, retailers want to recommend a product they know is safe for use on wool. Miele is an extremely reputable company with vacuums that exceed the criteria for being wool safe. In addition to supporting the partnership with exclusive discount coupons for Premier Partners, they will be showing in the Wools of New Zealand brand area at Surfaces 2011.

Wools of New Zealand’s Premier Partner Program is a group of leading luxury showrooms supported with exclusive advantages that differentiate their business and increase their wool selling power.

For more information contact:

Wools of New Zealand
PO Box 669273
Marietta, GA 30066
770-649-7699 / www.woolsnz.com
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