DALTON GA, March 2010 — Beaulieu predicts an early, beautiful spring for 2010 with the announcement of its “Bloomin’ Spring” promotion for Bliss dealers. Back by popular demand is Beaulieu’s $200 American Express Gift Card incentive for every 200 yards of Bliss carpet sold (excluding Bliss for Kids) by registered Bliss by Beaulieu dealers. The program kicks-off April 4 and runs through July 3. With no amount restrictions, dealers are encouraged to sign up early and sell as much Bliss as they can. Dealers can get more qualification details and registration materials from their Bliss by Beaulieu representative.

About Bliss by Beaulieu …
Bliss by Beaulieu is the residential carpet brand designed to appeal to preferences of female consumers in colors, styles, indoor environment, durability and overall shopping experience. Bliss is made by Beaulieu of America, the largest carpet-only producer in the world.

For more information, contact:

Patricia Flavin
Sr. VP Marketing
Beaulieu of America
patricia.flavin@beaulieugroup.com