DALTON, Ga. – Feb. 2, 2010 – Zeftron nylon, a premium nylon 6 commercial carpet yarn system, is launching a new national marketing strategy in 2010, shifting from a focus on a limited number of local markets to a broader national scope. The new strategy will focus on providing Zeftron’s mill partners and commercial carpet specifiers with the various resources and support they need in virtually any market they deem critical to their business or where prime opportunities have been identified.

Zeftron nylon’s marketing plan includes a blend of new media and technology vehicles along with traditional and time-tested relationship approaches.

“This unique marketing mix will enable us to scale nationally, while at the same time deliver real results locally,” said Tim Blount, Zeftron nylon Business Leader. “As always, our goal is to support our mill partners with the resources they need to be successful and to drive greater awareness and affinity for the Zeftron nylon brand with those who specify and purchase commercial carpet products made with our premium nylon 6ix fiber.”

Zeftron nylon’s new marketing initiatives will include:

• Zeftron nylon Market Trends Report: Zeftron nylon will provide proprietary national market segment data to its mill partners to aid in identifying and pursuing key sales opportunities.

• Market-by-Market Event Support: Zeftron nylon has expanded its resources across the nation to better promote brand awareness and support its mill partners through special events in select markets when needed.

• Existing Brand Support: Zeftron nylon will promote its brand through a robust media outreach campaign that includes developing high profile case studies, an active and engaging social media campaign and initiatives like the 2010 Zeftron nylon Sustainable Practices Award.

• Zeftron nylon Brand Education: Zeftron nylon will continue to provide its mill partners’ sales representatives, specifiers and end-users with timely information as it pertains to the benefits and the unique advantages of the Zeftron nylon brand.

About Zeftron® Nylon

Zeftron nylon is the brand name for a select offering of nylon 6 commercial carpet yarn systems that offers unsurpassed style, performance and recyclability all from a single source. These yarn systems have been supplied to carpet manufacturers specializing in carpet for the commercial interiors marketplace for more than 40 years. All carpet styles manufactured with Zeftron nylon are third-party performance certified and fully warranted for performance, colorfastness, stain release and static control. Backed by constant research and product innovation, all Zeftron nylon yarns are closed-loop recyclable, are MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. Committed to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling program. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

For more information visit www.zeftronnylon.com.