MARIETTA, GA, January 20, 2010—To coincide with the opening of Surfaces 2010, held February 2-4 in Las Vegas, NV, Wools of New Zealand is launching Stage 1 of its extensive new website: www.woolsnz.com

The new website reflects a fresh, contemporary look, which is consistent across all brand materials and communications. An extensive section on the features and benefits of wool has been divided into four categories: Beauty, Health, Integrity and Comfort, making it easy to find specific information. Also included is a list of Wools of New Zealand mill partners and retailer locations.

For our mill and retail partners, we’ve loaded a Trade section full of technical information, support services, links to our Facebook and Twitter pages, and training programs, including a new Wool College for mill representatives and retail sales staff.

As we move forward, we will use the site to enhance communications with our international network of licensed partners. Having a strong and effective on-line presence has become a necessity and this website helps to build stronger links with the major users and consumers of New Zealand wool and to ultimately lift demand and build a more prosperous future for the strong wool industry.

Visit www.woolsnz.com to view the new Wools of New Zealand website.