DALTON, GA, January 7, 2010—Bella Rosa is a genuine American beauty with classic roots but a transitional feel that works with a wide range of decorating styles.

Loaded with visual texture, Bella Rosa is casually classic in style and fashion forward in color. It works bold reds with natural shades to create organic decorating and a lush, fresh look.

Bella Rosa’s beauty will last and last—thanks to its durable Axminster weaving and its New Zealand wool fiber, which is sustainable, renewable, and combines softness with performance.

About Bella Rosa

• Color palette: Rich red and natural shades of dried wild grass with peacock blue accents

• Fiber: Fully worsted New Zealand wool with Luster-wash

• Construction: Woven on Axminster loom in Eden, NC

• Sizes available: 5'9: x 9', 8'8" x 10'6, 8'8" x 12'

• Custom rugs: Bella Rosa can be custom hand-seamed to create custom size rugs in a fraction of the time it would take to weave and import a similar piece.

• Price for 5'9" x 9': $1,299