DALTON— Shaw Industries will be showcasing its new offerings during its winter markets, the locations and dates of which have just been announced. The theme of the markets will be “SustainABLE. Strength Amidst Change.” According to the mill, the theme was inspired by the launch of the inaugural Shaw Sustainability Report.

Reggie Newton, Shaw’s vice president of residential marketing, said the events will introduce innovative soft and hard surface products to the market as well as new displays and competitive programs. The events will also provide a “positive relationship-building and networking forum for Shaw associates and retailers.”

During Shaw’s winter market events, he noted, the company will unveil many new introductions within the Anso, Evertouch and ClearTouch offerings. “Additionally, we will be introducing a new fiber hierarchy in order to highlight and communicate the unique benefits of each Shaw fiber. In conjunction with our acquired hard surface companies, Anderson and Zickgraf, several new hard surface visuals in hardwood, laminate, and tile and stone will also be unveiled at the market.”

Dates and locations for Shaw’s sales events are as follows:

Jan. 7 to 9, Dallas, Embassy Suites-Grapevine; Jan. 12 to 15, Anaheim, Calif., Disneyland Grand Californian; Jan. 13 to 15, Chicago, Sheraton Chicago Hotel & Towers; Jan. 14 & 15, Atlanta, Cobb Galleria Centre; Jan. 20 to 22, Baltimore, Marriott Waterfront, and Jan. 20 to 22, Toronto, Canada, at the Double Tree by Hilton, Toronto Airport.

“The market is challenging in most regions of the country,” Newton said. “However, successful retailers are looking for concepts of differentiation. They’re looking to partner with a sustainable company, both business-wise and environmentally. And that’s what the Shaw winter market events are all about. We’re looking forward to spending time with our retailers while delivering the best products, best service and best tools available. We have innovative offerings to serve all areas of the country.”

Information on Shaw’s national advertising campaign, Spring is Green national promotion and various vendor partnerships will also be available during the events.

For more on the events or to register, call 706.275.1792 or visit Shaw’s web site at www.shawshows.com.