Saint-Georges, Quebec, November 2 , 2009—Mirage, the hardwood floor brand known for its top quality products, recently launched Celebrate quality with Mirage. This event, being held until March 1, 2010, is the biggest in Mirage history. It includes a contest and a manufacturer’s rebate, and nearly 2,500 Mirage dealers across North America are taking part.

In addition to the chance to win 1 of 10 Mirage floors worth up to $10,000 each, customers also get a $10 rebate on every box of flooring they purchase. This manufacturer’s rebate in effect until December 1, 2009, is applicable to all Mirage Classic, Mirage Engineered, and Mirage Lock products, regardless of wood species, color, or width.

“This year, we are doubling our efforts to offer our dealers a major event that will draw more business to their stores,” explained Luc Robitaille, Vice President of Marketing at Boa-Franc, which manufactures the Mirage brand. “We are more than satisfied with how the event has gone so far. An impressive number of customers have registered for the contest on the Mirage website, and many have taken advantage of the manufacturer’s rebate on purchases. Our dealers are clearly thrilled with the increased traffic in their stores,” he adds.

In addition to significant in-store visibility, the event has been advertised in a variety of media outlets across North America, including magazines, search engines, social networks, and American Web portals—all of which is for supporting dealers.

For full details and rules on the Celebrate Quality with Mirage event, log on to www.miragefloors.com.

Absolute consistency in grade, species, finish, coloring, width, and thickness guarantees that Mirage prefinished hardwood floors are smooth, uniform, easy to install, and beautiful beyond compare. Mirage also continues to take responsible, concrete action—as it has for the past 25 years—with an innovative approach to sustainable development.