Bologna, Italy—The 22nd edition of Cersaie, the world’s largest exhibition of
ceramic tile and bathroom furnishings, held recently at the Bologna Fairgrounds
here, turned out to be a record-breaking event as a total of 98,592 total
visitors attended the market. The addition of two new halls increased the size
of the show to 156,000 square meters allowing a total of 1,057 exhibitors to
participate. With the record-breaking attendance and a larger show floor,
Cersaie was the perfect place to see the latest fall/winter trends in color,
format, technology and style.
At the show, Italian manufacturers mixed a taste for minimalism with boldly
colored accents that popped in high relief. Cool gray tones, slate, stone and
concrete looks continue to be popular, noted Christine Abbate of Ceramic Tiles
of Italy, however, color, texture and shape were presented in bigger and bolder
ways. Texture was on display across the show, she noted. “From bas to high
relief, tiles were made to add a touch of richness to any setting. Brix’ Nudo,
designed by Milanese Claudio Viola, has the delicate texture of a sandy surface
and is available in a range of geometric shapes including polygons, mosaics and
strips.
The company’s new Wave series also features undulating patterns in sand.”
Ceramica Viva showed two new textured series—Melange and Textura. While Textura
has the feel of a bamboo shade or a Chilewich rug, Melange has the look of a
handwoven textile crafted with natural wools. Marazzi’s Muri tiles create the
impression of shifting sand patterns. “Three-dimensional forms seem to rise from
the tile surface creating the effect of movement,” said Abbate. Ascot’s
Interiors featured an elongated subway style format with tiny, thin decorative
grooves of varying size, while sister company Dom showed Superfici, which
includes tiles with the look of leather, cardboard and even curtain iron.
With a look around at the new collections, one could not help noticing the
playful motifs that were inspired by the mod colors and shapes of the ’70s.
Circular rings, waves, tiny bumps, sunbursts and flowers stood out at stands
across the show, noted Abbate.
Some notable examples of these fresh bright looks were: Ceramica Viva, Mon-ocibec,
Naxos, Emilcer-amica, Dom’s Revolver, Marazzi’s Fashion, Sicis, King’s Living,
Rex’ RGB - Pop Art, Progetto 14 and Floorgres’ Bagno. Respect For Nature The
wood look, which has continued to grow in popularity in recent years, was once
again very prevalent at Cersaie. Rex’ Abisko is a playful collection of wood
looks that includes teardrop shaped pieces inspired by knots on a tree. A
portion of the proceeds from Abisko’s sales will be donated to the World
Wildlife Fund (WWF) for forestation purposes. Other standout wood looks were
spotted at Marazzi’s Woods with a rich mahogany, as well as Kerex’ Comelegno
(which means “like wood”) and Lea’s Texture Legno. These versatile new series
include ceramic wood planks and insert pieces. Italian tile manufacturers have
long made a broad commitment to responsible tile production, noted Abbate.
“In fact, just this year the Italian tile industry launched a new Web site,
www.stiles.com, dedicated to the subject of sustainability and Italian ceramic
tile. At Cersaie, many companies highlighted their sustainable product
offerings. Caesar, which was recently awarded the highly desirable Eco-Label,
introduced Feel, a new series with the look of wood that is sustainable and
comes in seven colors. Leonardo 1502, Marazzi, Italgraniti and Imponta also
showed tiles that were produced in state-of-the-art facilities that have
received industry certification for their environmentally responsible production
procedures. Another example of an ecotile is a new collection from Gambarelli
called Oxgena, which has pioneered a new technology to create tiles that react
with Co2 to cut down pollution.
All the tiles in the Gamberelli collection can be ordered with the Oxygena
process. Companies continued to experiment with format and shapes. Cersaie was
the launch of a brand new technical innovation. Two companies introduced
oversized porcelain tiles that are extremely thin. Created with state-of-the-art
technology and measuring 3X1m, both collections, Cotto D’Este’s KerLite and
Provenza’s Endless are a slim 3mm thick. Provenza took technology a step further
partnering with faucet manufacturer, Fantini and Davide Groppi, an Italian
lighting partner, to create installations that mixed these slabs with fixtures
and lights. “This revolutionary and light new format is ideal for floor, wall or
countertop applications,” said Abbate. Ceramica Vogue added elongated glass
slabs to its collection. The slabs measure 12X48-in. and are available in 17
colors.
Other interesting porcelain series that feature modular formats and
minimalist “lofty” looks are Supergres’ Suburbia, Floorgres’ Sala, Monocibec’s
Open Space, Edilcuoghi’s Compass, Isla’s Nexxt, Rondine’s Mineraria and Lea’s
Midtown. Color & Metallics Many exhibitors showed collections that mixed rich
color with glass and metallic effects. One such manufacturer was Ceramgres,
which displayed Opus, a line that combines liquid glass cut into thin strips and
mixed with ceramic. Gabbianelli showed the work of Dutch designer, Wouter Dolk.
His new collection titled, Cornici, features cartoon-like frames with a
distinctly Baroque feel, noted Abbate. Sister company Bardelli showed Bronzi, a
new handmade floor and wall series, which has the appearance of a rich weave of
fine wool and copper yarns.
Cotto Veneto showed SottoVetro, a new collection that mixes glass and
ceramic. Painterly color swirls are captured under glass. Available in a
4X12-in. format and a 4X4-in. format, these tiles shimmer with color and light.
Cotto Veneto also showed In formale, a collection that captures the iridescent
glazed effects of the raku technique used in Japanese pottery. Also on exhibit
were a series of new products created by student-designer teams working at
Milan’s Domus Academy. Some new ideas to come out of the program were
leaf-shaped tiles with LED lights for garden walkways and modular pyramid-shaped
tile systems for exterior cladding that can support plants—creating a green wall
effect. Additionally, on the cutting-edge of technology, Mapei introducted
Ultra-color Plus, a new mold resistant grout ideal for damp environments. —Louis
Iannaco