(Saraland, Alabama) – May 7, 2009 whitespace.bz, a 100% web-based carpet brand, is the first serving the interiors market to operate exclusively from an online platform. The whitespace business model incorporates the full potential of the web as a means of putting the specifier in full control of the carpet specification process. whitespace.bz replaces a traditional sales organization with online experts; printed materials with high-end digital photography online; and mass produced product samples with made-to-order swatchboxes.

“Not only are we on a mission to create less of an environmental footprint with everything we do, the accessibility and transparency of our online platform makes it easier for designers to evaluate products, accomplish specifications, and complete successful projects,” said whitespace President Ken Dempsey.

Flooring specifiers have 24/7 access to products via the whitespace.bz digital online library with enhanced applications that include an extensive selection of whitespace broadloom and modular tile displayed in true color via high-end product photography. Product specifications, warranty and LEED information, and product pricing take the guesswork out of the design process.

In addition to providing on demand information, whitespace is staffed with online experts, including product designers, customization facilitators, project managers and technical experts, who offer real time assistance via chat, instant answer email, or phone. No waiting on returned phone calls from a busy sales rep or wondering if your voice mail message was received.

whitespace = Green

Environmentally-friendly processes, products and a community of like-minded professionals who share environmental values make whitespace a leader in green practices.

“whitespace.bz , at its core, is the most environmentally sensitive way to go about your carpet selection process,” Dempsey said. “It is about giving you the tools you need, and only the tools that you need and request, when you need them.”

whitespace products are NSF-140 Gold Certified for sustainability and manufactured in a facility that offsets 100% of the energy consumed to manufacture carpets with Green e-certified renewable wind energy credits. whitespace.bz modular tiles and broadloom are constructed with 100% Antron® nylon fibers. Users of whitespace products can participate in the INVISTA™ carpet reclamation program, ensuring that no carpet ends up in the landfill.

whitespace breaks the industry norm of mass produced samples and printed marketing materials, mass distributed by a field sales organization. Architect folders have been replaced by the innovative whitespace “swatchbox”, which contain swatches of the selected product. The swatchbox addresses the need for physical samples in the most environmentally friendly manner possible, as each swatchbox is assembled only upon a request. Designers can return the swatchbox with its prepaid, self-addressed return label and whitespace will reuse or recycle.

The Products

So whitespace.bz is easy, fast and green – what about the products?

whitespace broadloom and modular carpet tiles feature fresh design and cutting-edge patterns available in a wide array of colors designed specifically for today’s contract environments. From organic or textured to linear and geometric, whitespace tiles and broadloom provide designers with plenty of opportunity to create visual interest.

Constructed with 100% Antron® Legacy Type 6,6 Nylon, whitespace products are stain resistant, resilient and long lasting.

whitespace.bz manufacturing facilities are in Mobile, Alabama, and operated by a team with decades of experience in commercial carpet production. A selection of whitespace products can be found in the INVISTA showroom, 10-111 Merchandise Mart.

For more information visit www.whitespace.bz.