MANCHESTER, N.H.— CCA Global Partners has appointed Keith Trau vice president of soft surface flooring, responsible for carpet, rugs and window coverings.

“Keith has the proven ability to develop the new products, channels and programs we are seeking to build at this time,” said Charlie Dilks, CCA’s chief product officer. “He has achieved remarkable results in every position he has held.”

Trau brings more than three decades of experience to his new role. Most recently, he served for seven years as the North American marketing manager and national retail consultant for Invista’s Stainmaster carpet line. Previously, Trau held senior management positions at Sani-Dryer, LIS Corp. and Bassett Furniture.

Trau will be based in the St. Louis office of CCA Global Partners and will report directly to Dilks.

For more information, call 603.626.0333.