ANAHEIM, CALIF.—The World Floor Covering Association ( WFCA) was recently honored with the Golden Thinker Award from North American Precis Syndicate (NAPS). The distinguished award is given annually to a select group of companies whose content for editorial placement is among the most sought after by press across the country.

Previous recipients of the award include: Bank of America, AC Delco, California Strawberry Commission and American Home Furnishings Alliance.

“We’re gratified to be honored because it means our story about floor covering resonates well with editors and their readers,” said Chris Davis, WFCA’s president and CEO. “It means consumers are better informed to make intelligent decisions and are armed with information before ever setting foot in the store. This not only shortens the selling process, but increases the likelihood she will be satisfied with her selection.”

WFCA’s editorial program has already achieved extraordinarily high pick-up and volume in newspapers nationwide and continues to do well both in large and small markets, noted a NAPS representative.

For more information on the WFCA, call 800.624-6880, or visit wfca.org and wfca-pro.org.