DALTON—In a move to help protect their facilities’ long-term carpet investments the International Executive Housekeepers Association (IEHA) has signed a Memorandum of Understanding with the Carpet & Rug Institute (CRI) that pushes for more use of cleaning products and service providers certified under the industry’s Seal of Approval (SOA) program.

Products certified with the CRI SOA demonstrate the ability to clean effectively while maintaining and protecting carpet’s long-term appearance. The program also recognizes environmentally responsible products and offers marketing and promotional support for certified Seal of Approval service providers.

“CRI’s Seal of Approval is a valuable program based on independent, third-party scientific testing that reflects IEHA’s goals of increased measurement and accountability in housekeeping and facility maintenance,” said Beth Risinger, IEHA’s CEO/executive director. “This is an excellent opportunity for our members to achieve additional professional recognition as CRI SOA Service Providers.”

The agreement calls for IEHA to promote the use of SOA-certified products and equipment to its 3,800 members and to incorporate CRI’s library of continuing education units into the curricula for IEHA’s Certified Executive Housekeeper and Registered Executive Housekeeper designations.

In return, CRI will offer IEHA members the opportunity to become SOA-certified Service Providers, and to provide marketing support to those who achieve the status.

In addition, both groups agree to participate in cooperative cross-promotional activities, including joint projects, public relations and events.

For more on CRI and its SOA program, visit www.carpet-rug.org.