ANAHEIM, CALIF.—An inaugural run of nearly 400,000 issues Meredith Corp.’s special interest consumer publication Better Homes & Gardens Beautiful Flooring is now available on newsstands and in retail locations across the country.

Published jointly with the World Floor Covering Association ( WFCA), the magazine is slated to reach millions of consumers— the majority of which will soon be in the market for new flooring. According to Meredith’s in-depth audience research, 56% of its readers are planning to purchase flooring products in the next year.

The 120-page inaugural issue includes coverage on every flooring category—wood, laminate, carpet, stone, tile, vinyl and a special section on green flooring, as well as tips for choosing the right floor, insight on flooring from design experts, maintenance advice, comparisons and a shopper’s guide, among other topics.

Chris Davis, WFCA’s president and CEO said, “We embarked on this endeavor with Meredith as part of our 50th anniversary celebration (see related story) as well as to complement our ongoing ad campaign with the publisher. Advertiser response to the one-of-a-kind magazine was beyond expectations and distribution has been very strong.”

The industry-at-large saw tremendous potential with the new editorial environment as a way to reach target audiences planning or in the middle of conducting home projects and renovations, he added. Access to engaged readers right when they are making their flooring brand purchasing decisions drove many first time advertisers to seek space in the new special interest book.

“The magazine attracted industry retailers, manufacturers and other service providers— large and small—from across the country and the world,” Davis said. “The content leaves no stone unturned. It was our objective to make Beautiful Flooring a portable resource for consumers. We have no doubt that consumers will embrace the book and that it will have a long shelf life.”

For more information on the consumer magazine, call the WFCA at 800.624.6880.