MARBLE HLL, GA, February 3, 2009— Wools of New Zealand, which was purchased by Wool Partners International in October 2008, will launch its new flock-to-floor initiatives at Surfaces 2009. Every aspect of the commercial entity centers on the high-caliber sustainability of New Zealand wool and the enhanced value of the fiber, the yarn and the end product.

“Naturally Sustainable Beauty” is the resounding theme of this year’s Wools of New Zealand area. Supporting the extraordinary eco-qualities of New Zealand wool are thirty (30) Brand partners whose design-savvy introductions fills over 33,000 square-feet of floor space.

Once again, Wools of New Zealand is championing the creativity of its Brand partners through its infamous Fashion Dynamics competition. Retailers are invited to view the innovative submissions and vote for Best Woven, Best Tufted and Best Color Line. All voters receive a toy sheep to add to their Wools of New Zealand sheep collection. Awards will be presented to the winning Brand partners at the end of the second day of the show.

Wools of New Zealand furthers retailers’ eco-opportunities with its all-natural carpet spotter — WoolClean Natural. The environmentally friendly spotter carries the CRI “Seal of Approval” and “WoolSafe” labels. WoolClean Natural is sold by the case and can be private labeled for Brand partners and retailers. In addition, Wools of New Zealand brochures and point-of-sale materials will be made available and the 2010 color forecast will be showcased at the booth.

Wools of New Zealand Surfaces Booth #5327