Flooring retailers can now satisfy their customers’ hunger for exotic hardwood flooring with Exotic Impressions, an intriguing new product that is as environmentally friendly as it is desirable. Using a totally new and unique manufacturing process Anderson calls PermaColor, the company is able to transform common, sustainable and renewable domestic hardwood species into exotic “look-a-likes” without adding to the world’s tropical deforestation problems.
Additionally, Anderson achieves this look without the use of chemicals, stains or solvents. The all-natural PermaColor process adjusts the natural hue and shade of the wood, allowing the grain to show through, creating an opalescent, 3D effect. Depending on how light strikes the wood, variances in shade and color create an illusion of depth.
Another feature of Exotic Impressions is that the color never wears off. Thanks to this unique THRU-COLOR process, the plank’s color runs throughout the entire wear layer.
Exotic Impressions is a 5-inch-wide, five-ply, 3/8-inch thick, engineered plank with Anderson’s exclusive Performance Edge. It is available in eight colors and three species: maple, hickory and birch.
Anderson environmental quick facts1. Anderson invented engineered wood flooring. This can double the yield per log when compared to solid products.
2. Anderson is a founding member of the Hardwood Forestry Fund, which since its origination has planted enough trees to supply oxygen for 9 million people.
3. Anderson engineered products can be produced with FSC certification and it has produced more than all other manufacturers combined.
4. Anderson uses 100% of its logs used to produce its engineered products—chips and by products are used for energy or are sold to paper and landscaping companies as chips and mulch.
5. Anderson’s unique grading system significantly increases amount of useable veneer to also minimize waste.
6. Anderson only purchases logs from foresters that adhere to its “Best Management Practices.”
7. Anderson only purchases legally logged timber from sustainable forest sources, specializing in North American species where there are more trees growing today than there were 100 years ago.
8. Anderson pioneered the use of water-based finishes in hardwood flooring, eliminating or minimizing off-gassing and VOCs associated with solvent-based finishes.
9. Anderson’s adhesive used in between plys is all natural.
10. Anderson recycles water, cardboard, used pallets and paper from manufacturing processes and in all company facilities.
